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The first step in implementing a CSR strategy through change management is to promote a corporate culture that supports a willingness to change. Employees should be aware that CSR is not only an external requirement, but can also make a positive contribution internally. Just with Corporate volunteering Measures such as lets can positively involve employees indirectly in changes.
A clear vision for CSR and the communicative communication of this vision are key factors. Through regular internal communication, employees can understand why implementing a CSR strategy is beneficial and how their individual contributions can contribute to it. Employees should be picked up early on in a variety of ways and internal channels and, in the best case, involved. CSR topics can be fun and even employee retention promote.
Training is essential to ensure that all employees have the necessary skills and understanding of CSR. These can be carried out by internal experts or external resources. In addition, sufficient resources must be provided to support the implementation of CSR measures.
To ensure that CSR is not perceived as a separate initiative but as an integral part of the company, it is important to integrate the CSR strategy into existing business processes. This could require adjustments in the supply chain or product development, for example.
Lets can be easily and quickly integrated into the intranet here, for example. In addition, your own corporate design can be transferred to the lets platform at any time or integrated into existing systems, so that employees can seamlessly Corporate Volunteering and Corporate giving activities can be transferred within the company.
Effective change management requires continuous monitoring and measurement of progress. This makes it possible to assess the success of the CSR strategy and make adjustments if necessary.
Lets offers an active dashboard that tracks hours, projects, participants and much more and can be exported for sustainability reports.
Involving employees in the process is crucial. Companies can achieve this by setting up CSR working groups, employee surveys, or incentive programs to promote sustainable practices. At lets, we also hear time and again that the desire to volunteer during working hours is increasingly coming from the workforce. Through appropriate surveys, employee ideas can be incorporated into the CSR strategy. Because nothing is worse than having your own employees not relieving their employer of CSR activities.
